As automobiles are more and more outlined by their digital options, tech corporations are in search of out ever-closer partnerships with carmakers. A brand new collaboration between Google and Fiat, although, is essentially the most excessive we’ve seen but.
Three new particular version Fiat 500s — the Fiat 500, 500X crossover, and 500L MPV — have been branded with Google livery that extends from utilizing the tech big’s company colours within the vehicles’ seat upholstery to putting “Hey Google” badges above their entrance wheel arches. Having this form of branding inside a automotive just isn’t uncommon, however that is the primary time we’ve seen a tech firm’s brand seem on a car’s exterior.
A press launch from the Italian automaker (translated by Google, in fact) boasts that the automobiles reveal “the place Google know-how meets coolness” and supply “the proper mixture of iconic design, freshness and coolness” (sure, they carry on italicizing coolness for some purpose). You’ll must be the choose of that, although:
All three automobiles include 7-inch touchscreens with Google Assistant in-built, naturally, however supply some distinctive options because of integration with Fiat’s Mopar Join service.
These will let customers monitor and management sure elements of their automotive remotely via Google’s digital assistant on their telephone or Google Nest Hub. They’ll test on the automotive’s gas degree, see if it’s locked, change on its emergency lights, and even discover the closest Fiat service station. Alerts may also be despatched to the proprietor if the automotive exceeds a sure velocity or leaves a sure geographic space. (Although not all these options will likely be obtainable globally.)
The true aptitude on this partnership, although, comes from the design modifications to the Fiat. We’ve already famous the Google upholstery and exterior badges, however even the automotive’s B-pillars match the corporate’s colours and tags on the seats are branded with the Hey Google brand. In line with Motoring Analysis, the vehicles additionally include a Google goodie bag, which features a Google Hub, branded tote bag, and matching key cowl.
The brand new Fiat 500s will likely be obtainable in 10 European nations, together with the UK, France, Spain, Germany, Italy, Austria, Switzerland, Belgium, the Netherlands and Poland. In line with AutoExpress, costs within the UK begin at £16,005 ($22,046) for the hatchback and £18,655 ($25,695) for the cabriolet.
In case you’re dying for extra data, you may as well watch this 20 minute section from Fiat unveiling the vehicles: