We thought it sounded suspiciously like an early April Fools’ Day joke when Volkswagen of America introduced Tuesday that it will formally change its title to Voltswagen of America. The corporate’s company Twitter deal with was modified and VW supplied a brief clarification for why it felt this was the appropriate time for a rebrand, however issues nonetheless felt a little bit unusual. Firm officers even flat-out informed us the rebrand was 100% legit. However in accordance with a report on Tuesday by Reuters, it seems it would’ve been a hoax all alongside.
USA At this time first noticed a launch, meant to publish April 29 and now deleted, that detailed the model’s shift to the “Voltswagen” title right here within the US. But when three unnamed Reuters sources are to be believed, the entire thing will probably be revealed on Wednesday as a giant advertising stunt to attract consideration toand different forthcoming EVs. Briefly, this has all been a colossal waste of everybody’s time.
Along with the overall suddenness and weirdness of the entire name-change factor, several Twitter users have discovered that seemingly primary steps in a company rebrand have been skipped — particularly shopping for the brand new URL. As of this writing, “voltswagen.com” seems to be unoccupied. That is not the type of factor a significant automaker screws up (except you are Nissan).
VW continues to take a position aggressively in electrification and battery applied sciences following its diesel emissions scandal final decade, and plans for a number of recent EVs for the US within the close to time period. It begins with the, although we’ll additionally probably see an electrical sedan, a and the manufacturing model of the . Every will journey on the automaker’s , which goals to mass-produce inexpensive EVs.