Payday franchise developer Starbreeze has signed a co-publishing cope with writer Koch Media for Payday 3. A launch window of 2023 has additionally been revealed.
The €50 million covers each the event work on the sport, in addition to the advertising and marketing and launch prices. It’s additionally set to cowl at the least 18 months of post-launch content material. This final side reveals that Starbreeze clearly has a content material plan to maintain the sport alive for greater than a yr after it initially launches.
Starbreeze claims that this deal implies that Payday 3 is now absolutely financed. This can convey the sport to PC in 2023. Whereas no console model has been confirmed, the developer did convey Payday 2 to consoles, that means it’s at the least a risk with the subsequent title.
CEO of Starbreeze, Tobias Sjögren, defined that this deal absolutely funds all improvement and launch work required for Payday 3. It offers the sport a powerful basis, permitting the developer to work on the title with out the fear surrounding the sport’s price and potential lack of revenue after it launches.
Final yr, it was questionable whether or not Starbreeze would be capable to launch Payday 3 in any respect. The corporate had pinned all of its hopes on the title, however with the monetary points it has not too long ago confronted, nothing was certain.
Starbreeze got here extraordinarily near insolvency after a collection of failed product launches. By that point, the corporate was virtually completely depending on revenue generated by Payday 2, each by way of full-game gross sales and DLC pack gross sales. In 2020, 95 p.c of the corporate’s income got here from the Payday IP. Contemplating that improvement for Payday 2 resulted in 2013 and solely restarted in 2019, it’s virtually surprising to see the way it has helped.
This is the reason Starbreeze is now so centered on Payday 3. That is clearly a well-liked IP, one with a longtime fan base that’s longing for extra content material. So long as this sport delivers extra of the identical, with some potential enhancements, it ought to promote extraordinarily effectively. Solely time will inform the way it performs available in the market in 2023 although.